What we do Partnerships Chasing Daylight

Unforgettable daylight and fresh air experiences

Chasing Daylight

Join VELUX at exciting and inspiring events around the world as we pursue daylight and fresh air together. Chasing Daylight events are designed to enhance the everyday lives of our customers, employees, and partners through memorable outdoor experiences.

You can rely on us to create opportunities for you to connect and have fun while enjoying the beauty of nature. Join our next event - every experience is something new.


A life in daylight

At VELUX, daylight and fresh air are at the heart of everything we do. Our name itself reflects this commitment; "VE" for ventilation and "LUX" for light. Every day, we work to bring these elements into homes and buildings, enhancing indoor climates and strengthening the connection between people and nature. By transforming spaces with daylight, we create healthier and more inspiring environments.

Cycling serves as a powerful platform to share this vision on a global scale. It allows us to engage with professional cyclists, customers, business partners, and employees in a way that aligns with our brand promise. As a widely embraced outdoor sport, cycling not only promotes health and well-being but also embodies sustainability values that are deeply rooted in our corporate strategy and our  VELUX Values.

Stronger bonds through shared experiences

Chasing Daylight events exist to help strengthen established bonds and foster new relationships through memorable daylight and fresh air experiences that bring people together around their shared appreciation for nature, sporting events, cultural festivals, and other outdoor gatherings.

These events are designed to create lasting memories and meaningful connections, whether it's cheering on cyclists at the Tour de France or creating sustainable solutions for festivals. By bringing people together in these vibrant and dynamic settings, we aim to inspire a sense of community and shared purpose, celebrating the joy of outdoor activities.

Memorable daylight experiences

Another Side of VELUX

At Another Side of VELUX events, we invite customers, colleagues, and partners to go 'behind the scenes' at our Østbirk and Kolding sites to experience first-hand how VELUX products are crafted. These events offer a unique perspective on our company, allowing attendees to explore the wind tunnel, observe product testing, and witness the manufacturing process. In our museum, visitors can also experience the evolution of our products and brand, gaining a deeper understanding of our commitment to quality and innovation.

velux gravel event ride with pas normal studios

Gravel Festival with Pas Normal Studios

To celebrate the sport and the old life of the VELUX warehouse in Østbirk and to experience the beautiful surroundings, we invited to a once in a life time cycling gravel festival together with our partner Pas Normal Studios. 375 riders signed up to chase daylight and to give the building a proper farewell before it will be transformed to the LKR Innovation House - housing around 500 people who all will work to create well-being for people and planet by transforming spaces using daylight and fresh air.

Giro d'Italia Men and Women

One of the three Grand Tours of professional cycling, the Giro d’Italia is a thrilling multi-stage race that winds through more than 3,000 km of stunning Italian countryside. The Giro d'Italia Women is a long-running women's stage race which has carved a niche as one of the most prestigious women's events in the world. This race showcases the best female cyclists competing on the same challenging routes as their male counterparts.

VELUX was present at both races well represented by colleagues, inviting with partners and customers to experience these wonderful events together celebrating the sport and the riders in daylight and fresh air.

Golf

Glorious greens, rolling hills, fresh air, and morning light are just some of the natural pleasures to be enjoyed at VELUX-sponsored golf events, hosted at various beautiful outdoor venues around the world.

Il Lombardia

The Giro di Lombardia, officially Il Lombardia, is considered one of the most prestigious one-day events in cycling and one of the last events on the UCI World calendar. Known as the “Race of the Falling Leaves,” this event takes place in the scenic Lombardy region of Italy.

NorthSide

NorthSide is a three-day music and cultural festival that takes place near Aarhus, Denmark. Since 2010, this outdoor event has combined performances with a unique focus on sustainability.

In 2024, VELUX and NorthSide entered a partnership determined to inspire everyone to think about their own take on a brighter future, and it started by sharing it with each other. We handed the microphone to NorthSide's guests and asked them to share their vision of a brighter future by asking, “What is a brighter future to you?”

Sustainability Challenge at Roskilde Festival

Since 1972, Roskilde Festival has been a volunteer-led, week-long, outdoor summer music festival that has generated more than 420 million Danish kroner distributed to global charities. For three years, we have been running the Sustainability Challenge in collaboration with IDA and Roskilde Festival. This project engages students in thinking about sustainability and how they can creatively reuse different materials in a fun way at Roskilde Festival. It serves as a platform to test and showcase the winning ideas, providing a great opportunity for VELUX to connect with our future colleagues and partners. Through this initiative, we share ideas and learn from each other, contributing to a more sustainable future.

Strade Bianche

In 2024, VELUX partnered with RCS Sports & Events to support five globally-renowned road cycling races for both women and men. The cycling season kicked off with the Strade Bianche and Strade Bianche Women Elite races during the first weekend of March.

Founded in 2007, the Strade Bianche is a prestigious bicycle race that takes cyclists through the scenic Tuscany region of Italy. This spring cycling event begins and ends in Siena, covering 184 km (114 mi) of hilly terrain. It is renowned for its challenging gravel roads and picturesque landscapes, making it a favourite among both participants and spectators.

UCI Cyclo-Cross World Cup

The UCI Cyclo-Cross World Championships are the world championships for cyclo-cross organised by the Union Cycliste Internationale. A great example of men and women chasing daylight in all conditions that the weather can deliver. The partnership is a unique opportunity to activate and connect with our target groups.

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